Hospitality Redefined
Customer Experience
AI Implementation & Automation
Operational Clarity
Owner Control
Leave Admin to AI.
Keep Hospitality Human.
Meet Brenna from Baseline Strategic Advisory who helps hospitality businesses create structured operations, streamlined systems, and intentional AI integration that supports both efficiency and guest experience. By organizing workflows, communication, reporting, marketing, and operational processes first, businesses are able to reduce administrative friction while preserving the human connection that defines hospitality. The result is a more organized, scalable, and consistent business built to support both growth and elevated guest experiences.
The method
Guest Experience
Improve guest communication, consistency, and tailor the experience to the demographic while freeing staff to focus on hospitality and meaningful guest interactions.
Operations
Create structured workflows, documented systems, and operational clarity that improve efficiency, visibility, and day-to-day business performance.
Company Culture
Build aligned teams, clearer communication, stronger accountability, and a hospitality culture that supports both staff and guest experience.
Marketing
Develop consistent branding, content, and guest messaging supported by AI-driven tools, SEO strategy, and streamlined marketing workflows.
Automation & AI Integration
Implement AI strategically to streamline repetitive admin tasks, improve efficiency, and support smoother hospitality operations behind the scenes.
Strategy,
tailored to you
Whether you are just beginning to explore AI or ready to build more advanced systems into your hospitality business, each offering is designed to meet you where you are. From foundational AI setup to customized AI Marketing Friends and operational consulting, every service focuses on helping hospitality businesses create clearer systems, more efficient workflows, and stronger operational foundations. The goal is to reduce operational overwhelm, streamline repetitive admin work, and allow hospitality teams to focus more on guest experience, service, and the moments that bring guests back.
Build AI That Works for Your Business
AI is most valuable when it's customized to your business, your team, and your goals.
This is a personalized, one-on-one consulting program where we meet weekly to identify opportunities, build custom AI tools, and implement practical solutions that help your business operate more efficiently.
Rather than providing generic prompts or one-size-fits-all templates, we create AI tools that are tailored specifically to your workflows, brand, and day-to-day operations.
How It Works
We meet once per week for a dedicated one-on-one consulting session focused entirely on your business.
Each meeting is designed to identify challenges, build customized AI tools, implement new workflows, and refine your existing systems. Between sessions, you'll begin using your tools in your business, allowing us to continually improve and expand them as your business grows.
What's Included
Weekly One-on-One Consulting
Personalized strategy and implementation sessions focused on your business goals, priorities, and operational needs.
Business & Workflow Assessment
Together, we'll evaluate your current workflows, identify bottlenecks, and uncover opportunities where AI can create meaningful improvements.
Custom AI Tool Creation
We'll build AI tools specifically designed to:
Increase productivity
Reduce administrative workload
Automate repetitive tasks
Improve marketing efforts
Streamline communication
Create more consistent business processes
Save time across day-to-day operations
Every tool is customized using your business information, documentation, branding, and operational processes.
AI Implementation
Learn how to successfully integrate AI into your daily workflow so it becomes a practical business resource rather than another tool that sits unused.
Continuous Optimization
As your business evolves, your AI tools will evolve with it. Every weekly session provides an opportunity to improve existing tools, build new capabilities, and continue optimizing your business systems.
Ideal For
Business owners who want practical, customized AI solutions that improve efficiency, support growth, and eliminate repetitive work without replacing the personal touch that makes their business unique.
The Outcome
By the end of our engagement, you'll have a collection of customized AI tools built specifically for your business—designed to increase productivity, strengthen marketing efforts, reduce administrative work, automate repetitive tasks, and support smarter day-to-day operations.
Instead of wondering how AI fits into your business, you'll have a personalized system that saves time, improves consistency, and continues to grow alongside your company.
Online Business Management is designed for business owners who need a strategic partner to keep priorities moving, improve operations, and ensure projects are completed without adding another full-time executive.
As your Online Business Manager, I work alongside ownership to coordinate initiatives, implement systems, improve communication, and keep long-term projects progressing so you can focus on leading the business.
Services Include
Weekly strategic planning with ownership
Project management and execution
Operations coordination and process improvement
AI implementation and workflow optimization
Marketing vendor coordination
Event planning and coordination
Blog strategy and content development
Email marketing planning and execution
Employee communication and engagement initiatives
Influencer outreach and content coordination
Documentation of operational improvements
Off-season planning and annual initiative management
Research, implementation, and continuous business improvement
Full discovery and operational evaluation
Review of workflows, systems, communication, and reporting
Evaluation of guest experience, marketing, company culture, and operations
Identification of operational bottlenecks and inefficiencies
Strategic recommendations and implementation guidance
Development of structured systems and documented workflows
Collaborative creation of custom AI “Friends” to support the team
Designed to create a scalable operational foundation for long-term growth
“Before working with Brenna at Baseline Strategic Advisory, the story was always the same: events don't work, the same four people show up, why bother. That was the mindset, and honestly, it made sense given the results. Then Baseline came in, reimagined the approach from the ground up, and the first event drew over 120 people. Not a slow build. Not a modest improvement. One hundred and twenty people walked through the door and left begging for more. What changed was not just the event itself but the strategy behind it, the data informing it, and the tools built to sustain it. Baseline Strategic Advisory has a way of turning "it doesn't work here" into proof that it does.”
Long-Term Stay RV Park
Your next chapter &
What Others are Saying
“Brenna at Baseline Strategic Advisory came in, established the baseline, and built the systems that gave ownership the freedom to step back with confidence. She rebuilt their social media presence from the ground up, created a full branding guide, and developed a custom AI marketing tool so intuitive that the team simply drops in a photo and walks away with a polished, SEO-ready caption that sounds exactly like them. She didn't just solve the problem in front of her. She built the infrastructure so the managers, the work campers, and the owners all know where to go, what to do, and how to keep it moving. Silverton didn't just get a consultant. They got a foundation.
Adventure Based Seasonal RV Park
“Baseline Strategic Advisory is the outside perspective that operations actually need. For boutique hotels navigating the push toward innovation, she has become the trusted voice that cuts through the noise and brings clarity to what matters most. Clients keep coming back because her guidance is sound, her perspective is fresh, and her ability to align a team around a direction is something that simply cannot be manufactured from the inside. She is the kind of collaborator who leaves people feeling like they just got the kick in the butt they needed to keep pushing forward. The improvements speak for themselves, and so do the clients who keep showing up at her door.”
Historic Boutique Hotel
“Brenna at Baseline Strategic Advisory has her finger on the pulse. She struck a chord and people just had to reach out. Marketing and AI is a skill set you have to hone and Brenna at Baseline obviously has. That is what people say after working with her. She brings a philosophy that is simple and rare: AI handles the admin so humans can handle the hospitality. She doesn't just show up with ideas. She leaves your team with tools, systems, and the confidence to run without you in the room. We got off that call and just said, that was really cool.”
Leading Outdoor Hospitality Company
“Brenna has become a true extension of our leadership team. She takes ownership of projects, keeps strategic initiatives moving forward, and is always identifying opportunities to improve our business. I never have to micromanage or follow up—she proactively manages priorities and consistently follows through. I have complete confidence that she always has our best interests at heart, and I trust her to represent our business with professionalism, integrity, and a long-term mindset. Knowing she is helping move our business forward gives me tremendous peace of mind.”
Luxury Landscape Design Company
Let’s Build The Foundation Together
Whether you’re exploring AI for the first time or looking to create more structure behind your hospitality business, every engagement starts with understanding where you are today and where you want to grow. From operations and guest experience to marketing, workflows, and AI integration, the goal is to create systems that support your business without removing the human side of hospitality. If you’re ready to reduce operational overwhelm, create more clarity, and build a business designed to scale, let’s start the conversation.